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Davison Fencing Ltd is committed to respecting your privacy. The information you provide will only be used to respond to your query. It will not be stored in an online database and will be retained only for as long as necessary to address your request.
Effective Date: 3rd June 2025 Last Updated: 3rd June 2025
Davison Fencing Ltd (“we”, “us”, or “our”) is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, store and share your personal data when you interact with our website or services.
Davison Fencing Ltd is the data controller for the personal data processed under this policy.
Our Contact Details:
Davison Fencing Ltd Unit 2B, Link 606 Business Park, Staithgate Lane, Bradford BD6 1YA
We collect personal data from you in the following ways:
Information you provide to us directly:
Online Forms: When you submit an inquiry through our website forms, we collect limited personal data such as your name, email address, telephone number, and any other information you choose to provide within your message. This data is transmitted to us via email.
Information collected automatically (via website analytics):
Usage Data: We collect information about how you use our website, such as pages visited, time spent on pages, links clicked, and the path you take through our site. This is collected through Google Site Kit (which includes Google Analytics) and Microsoft Clarity.
Technical Data: We collect technical information about your device, including your IP address, browser type and version, operating system, and screen resolution.
How We Use Your Personal Data
We use your personal data for the following purposes and on the following lawful bases:
To respond to your inquiries:
Purpose: To process and respond to your requests, provide quotes, and communicate with you regarding your fencing needs.
Lawful Basis: Necessary for the performance of a contract (if your inquiry leads to a service agreement) or to take steps at your request before entering into a contract.
For website analytics and improvement:
Purpose: To understand how visitors use our website, identify areas for improvement, and enhance the user experience. This includes analysing user behaviour via Google Site Kit (Google Analytics) and Microsoft Clarity.
Lawful Basis: Our legitimate interests in monitoring and improving our website’s performance and functionality. Where required by law (e.g., for non-essential cookies used by Google Analytics and Microsoft Clarity), we will seek your explicit consent via a cookie consent banner.
How We Store Your Personal Data
Inquiry Data (from online forms):
This data is received via email and is kept for the duration of your inquiry. Once your inquiry is concluded (e.g., project completed, inquiry closed, or deemed inactive), your personal data related to that inquiry will be securely deleted or archived in line with our data retention policy.
Analytics Data (Google Site Kit / Google Analytics and Microsoft Clarity):
This data is stored on the servers of Google and Microsoft respectively. Both services are configured to anonymise IP addresses to reduce the ability to identify individual users. Data retention periods for analytics are configured within these platforms.
Google Analytics: Data may be retained for up to 26 months.
Microsoft Clarity: Data is retained for up to 13 months.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.2
Sharing Your Personal Data
We do not share your personal data with third parties for marketing purposes. We may share your personal data with:
Service Providers: We use third-party service providers who assist us in operating our website and providing our services (e.g., our email provider, web hosting provider). These providers act as data processors and are obligated to protect your data in accordance with our instructions and data protection laws.
Analytics Providers:
Google (via Google Site Kit / Google Analytics): Your website usage data is shared with Google. Google acts as a data processor for this data and processes it in accordance with their privacy policy. You can find more information about Google’s data privacy practices here: https://policies.google.com/privacy and https://support.google.com/analytics/answer/6004245.
Microsoft (via Microsoft Clarity): Your website usage data (including session replays and heatmaps) is shared with Microsoft. Microsoft acts as a data processor for this data and processes it in accordance with their privacy statement. For more information, please refer to the Microsoft Privacy Statement.
Legal Requirements: We may disclose your personal data if required to do so by law or in response to a valid request from a public authority.
International Data Transfers
As we use Google Analytics and Microsoft Clarity, some of your data may be transferred to and processed in countries outside the UK or the European Economic Area (EEA), where data protection laws may not be as comprehensive as those in the UK.
Both Google and Microsoft are certified under the EU-US Data Privacy Framework (DPF) and the UK Extension to the EU-US DPF, ensuring an adequate level of protection for personal data transferred to the US. We rely on these frameworks, along with standard contractual clauses where applicable, to safeguard your data.
Your Data Protection Rights
Under GDPR, you have the following rights regarding your personal data:
The right to be informed: About how your personal data is collected and used.
The right to access: You can request copies of the personal data we hold about you.
The right to rectification: You can ask us to correct inaccurate or incomplete personal data.
The right to erasure (“the right to be forgotten”): You can ask us to delete your personal data in certain circumstances.
The right to restrict processing: You can ask us to limit how we use your personal data in certain circumstances.
The right to data portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format or to have it transferred directly to another controller.
The right to object: You can object to the processing of your personal data in certain circumstances, particularly where we rely on legitimate interests.
Rights in relation to automated decision-making and profiling: You have rights regarding decisions based solely on automated processing.
If you wish to exercise any of these rights, please contact us using the details provided at the beginning of this policy. We will respond to your request within one month.
Cookies and Similar Technologies
Our website uses cookies and similar technologies (e.g., for Google Analytics and Microsoft Clarity) to collect information about your Browse behaviour. Cookies are small text files placed on your device.
Essential Cookies: Some cookies are strictly necessary for the operation of our website (e.g., to remember your cookie preferences).
Analytical/Performance Cookies: These cookies allow us to recognise and count the number of visitors and to see how visitors move around our website. This helps us to improve the way our website works. These are used by Google Analytics and Microsoft Clarity.
Consent: We will obtain your explicit consent via a cookie banner before placing non-essential cookies (such as those used for analytics) on your device. You will have the option to accept or reject these cookies.
You can manage your cookie preferences through our cookie consent banner, or by adjusting your browser settings to refuse some or all cookies. Please note that disabling cookies may affect the functionality of our website.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.
How to Complain
If you have any concerns about our use of your personal data, you can make a complaint to us directly at the contact details provided above.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.
